Special Condom
Splash

[Concept]The packaging design for Splash safety gear draws inspiration from the colorful, exaggerated, and slightly “tacky” aesthetics of online ads, but rather than simply imitating them, we extracted their unique visual rhythm and playful tone to create a humorous and ironic visual language. In doing so, the otherwise serious or awkward topic of sexual safety is reimagined as approachable, lighthearted, and even cheekily engaging, capturing attention while lowering psychological barriers for consumers.

The design employs bold colors, high-contrast graphics, and exaggerated typography, making each package a “visual pop” that communicates the brand’s playful and confident personality. At the same time, the humorous visual cues subtly reinforce the importance of protection, striking a clever balance between fun and functionality. Overall, Splash’s packaging not only sparks consumer interest but also makes the topic of sexual safety more approachable and discussable, creating a distinctive cultural atmosphere and strong brand presence.
Splash 安全防护装备的包装设计灵感来源于那些色彩鲜艳、夸张而略显“低俗”的网络小广告，但我们并不是简单模仿，而是提炼出其中独特的视觉节奏和戏谑感，形成一种具有幽默感与讽刺意味的视觉语言。通过这种方式，原本严肃甚至略显尴尬的“性安全防护”话题被重新包装为轻松、可亲、甚至带有调侃意味的交流对象，让产品在消费者心中既引发注意，又降低心理隔阂。

在设计中，我们巧妙运用大胆的色彩、对比强烈的图形以及夸张的排版手法，让每一个包装都像是“视觉上的小爆点”，传递出品牌俏皮又有态度的个性。同时，幽默的符号语言也暗示了安全与保护的重要性，让产品在趣味性与功能性之间建立了巧妙的平衡。整体来看，Splash 的包装设计不仅让消费者对产品产生兴趣，也让性安全这一话题变得更可讨论、更易亲近，从而形成品牌独特的文化氛围与话题性。[Client Partner]
Splash Condom Company

[Year]
2021

[Industry]

Consumer brands

[Creative Director]
AJ Zhou

[Strategy]
Laura

[Designer]
AJ Zhou

[Service]

Brand Identity
Packaging

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