OK Kitchen
[Concept]
In the design of OK Kitchen, we focused on the narrative quality of graphic design, seeing it as the key to embedding the brand in people’s minds. Stillness does not imply emptiness—static graphic symbols can extend through time and resonate in the imagination. Empty bowls and broken chopsticks form the letters “OK,” while also conveying the emotional atmosphere of the scene, creating a design that is both memorable and playful.
在 OK 厨房的设计中，我们聚焦于平面设计的叙事性，将其视为品牌深入人心的关键。静止并不意味着空洞，静止的平面符号也能通过设计在时间中延展，在想象中发声。空碗与断裂的筷子组成了“OK”的字母形象，同时承载了场景中的情绪表达，既深入人心，又充满趣味性。
[Client Partner]
OK Kitchen
[Year]
2023
[Industry]
[Creative Director]
AJ Zhou
[Designer]
AJ Zhou
[Service]
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