Lighting Brand
Koopala
[Concept]As a smart lighting brand primarily targeting the U.S. market, we believe its brand image should be vibrant, radiating energy and inspiring users, while conveying positive and optimistic values. Therefore, we proposed the design concept “Let Technology Bloom, Let Design Shine” to express the power of light and technology through design, shaping a smart lighting brand that is energetic, uplifting, and full of positive spirit.
作为主要面向美国市场的智能照明品牌，我们认为其品牌形象应充满活力，能够向外辐射并激励用户，同时传递积极乐观的价值观。因此，我们提出“让科技绽放，以设计发光”的品牌设计理念，通过设计展现光与科技的力量，塑造一个充满正能量、阳光向上的智能照明品牌形象。
[Client Partner]
Derl Technology Group
[Year]
2024
[Industry]
[Creative Director]
AJ Zhou
[Designer]
AJ Zhou
[Service]
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