Hua Jade Apartment
华琚轩 

[Concept] HUAJUDE is a high-end residential project under OCT. We developed a new brand identity for the project, aiming to find a point of balance and connection between Eastern and Western cultures. The core symbol is the calligraphic “HUA,” which reinterprets classical Chinese typography with a modern approach, complemented by a sophisticated jade green. The result is an elegant yet contemporary visual identity that honors Eastern aesthetics while conveying an international sense of refinement.
华琚轩是华侨城旗下的高端公寓项目，我们为其打造了全新的品牌形象。在设计中，我们尝试在东方与西方文化之间找到平衡与连接点。以“HUA”的书法字体作为核心符号，通过现代手法演绎古典中文字体，并辅以高级翡翠色，呈现出典雅而现代的视觉气质，既传承东方美学，又兼具国际化品位。
[Client Partner]
OCT

[Year]
2021

[Industry]

Real Estate

[Creative Director]
AJ Zhou

[Designer]
AJ Zhou

[Service]

Brand Identity

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