Spring Bamboo Shoot
CR Tower
[Concept]Starting from the symbol of “人” and drawing inspiration from the architectural structure of China Resources Tower (CRT), we designed a comprehensive visual identity system for office leasing. The system not only showcases the building’s meticulous craftsmanship and top-tier luxury, but also highlights its historical significance and brand value as the headquarters of China Resources. The design reflects both a refined structural framework and an intelligent, thoughtful essence, breathing life into the brand.
从“人”这一符号出发，并结合中国华润大厦（CRT）的建筑结构，我们设计了完整的写字楼招商视觉识别系统。该系统不仅呈现了建筑本身的精工细作和顶级奢华品质，也彰显了其作为华润总部大厦所承载的历史意义与品牌价值。设计既体现了精巧的结构骨架，又蕴含睿智的精神内核，为品牌注入鲜活的生命力。
[Client Partner]
Guanghe Brand Agency
[Year]
2020
[Industry]
[Art Director]
AJ Zhou
[Designer]
AJ Zhou
[Service]
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