Mondrian Game
ComboX9
[Concept] We believe that ComboX9 condom products should communicate a stronger sense of playfulness and collectibility to consumers. To achieve this, we drew inspiration from the geometric compositions of modern art pioneer Piet Mondrian, introducing the rational order of color blocks and a modular, building-block logic into the packaging design.

Packages of different sizes and colors correspond to different product types, forming a systematic identification structure while allowing consumers to freely combine, stack, and display them—creating personalized, playful scenarios much like assembling building blocks.

This design establishes a balance between rationality and play. Through an ordered visual language, it reduces the sense of sexual privacy and sensitivity, while the modular structure activates an innate human instinct for play. Ultimately, the ComboX9 packaging becomes a tangible expression of the brand’s playful spirit, while constructing a distinctive and highly recognizable visual system within its category.
我们认为，ComboX9 的安全套产品应向消费者传达更强的趣味性与收藏属性。为此，我们从现代艺术先驱皮特·蒙德里安的几何构成中汲取灵感，将色块的理性秩序与模块化、积木式的组合逻辑引入包装设计之中。

不同尺寸与色彩的包装盒对应不同类型的产品，在建立系统化识别结构的同时，也允许消费者自由组合、堆叠与陈列，如同搭建积木般，创造出属于自己的趣味场景。

这种设计在理性与玩乐之间取得平衡：通过秩序化的视觉语言，弱化了性的私密与敏感属性；同时以可组合的结构，唤起人类与生俱来的玩乐本能。最终，ComboX9 的包装不仅成为品牌“玩乐”精神的具象呈现，也在同类产品中构建出鲜明且高度可识别的视觉体系。
[Client Partner]
Guilin Hengbao Company

[Year]
2022

[Industry]

Consumer brands

[Creative Director]
AJ Zhou

[Strategy]
Laura

[Designer]
AJ Zhou, Pao Pao

[Service]

Brand Identity
Motion Graphics
Packaging

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