BBBBG
棒棒棒棒鸡

[Concept] Bang Bang Bang Bang Chicken (BBBBG) is a Sichuan street snack brand specializing in “Bang Bang Chicken.” From the very beginning, we built the brand’s unique tone starting with its name, repeating the character “棒” (“bang”). This repetition not only creates a rhythmic cadence but also serves as a bold, explosive visual experiment.

The color palette emphasizes vibrant, street-inspired hues that reinforce the brand’s local cultural roots and grassroots personality. Typography and layout are designed to match this approachable, down-to-earth character, using bold and direct visual language to convey the liveliness and energy of street food. The overall brand identity combines playfulness, strong recognizability, and a sense of local flavor, instantly evoking the spirited, fun, and authentic vibe of Sichuan street cuisine.
棒棒棒棒鸡（BBBBG）是一个主打四川街头小吃“棒棒鸡”的品牌。我们从品牌命名之初便着手塑造其独特的气质，通过不断重复“棒”这个字，既形成富有节奏感的语言韵律，也成为一次具有爆发力的视觉实验，让品牌在第一时间被记住。

在色彩上，我们选用鲜明而充满市井气息的街头色彩，强化品牌扎根本土的文化属性与草根精神；在字体与版式设计上，则采用直接、有力的视觉语言，与亲切、接地气的品牌性格相呼应。整体品牌形象将趣味性、强识别度与浓厚的地方风味融为一体，瞬间唤起人们对四川街头美食热闹、生猛、真实气氛的联想。[Client Partner]
BBBBG 棒棒棒棒鸡

[Year]
2020

[Industry]

Food&Drink

[Creative Director]
AJ Zhou

[Designer]
AJ Zhou

[Service]

Brand Identity
Packaging

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