10 Miles Coffee

[Concept] In busy urban environments, clear and distinctive visual symbols are more easily recognized. The brand design for 10 Miles Coffee draws from the structure of the Chinese characters “十” (ten) and “里” (mile), extracting their unique graphical features and creatively reorganizing them into mosaic-like geometric blocks. This creates a modern yet playful visual form that evokes a relaxed, minimalist coffee break atmosphere.

For color, we paired warm cream with rich coffee brown to create strong contrast, enhancing visual impact while conveying a robust “caffeine” tone. This ensures the brand is highly recognizable in the streetscape, memorable, and full of personality. The overall design balances cultural significance with modern aesthetics, allowing the brand to stand out in fast-paced urban spaces while communicating a lighthearted and enjoyable coffee lifestyle.
在街头商业环境中，直观而独特的视觉符号更容易被快速识别。10 Miles Coffee 的品牌设计从汉字“十”与“里”的结构出发，提取其独特的图形特征，并以马赛克般的几何方块进行创意重组，形成既现代又趣味的视觉形态，营造出轻松、简约的 coffee break 氛围。

在色彩方面，我们选用温润的奶油色与深沉的咖啡棕形成鲜明对比，强化视觉冲击力，同时传递浓郁的“咖啡因”调性，使品牌形象在街头环境中既易于辨识，又充满记忆点。整个设计兼具文化意涵与现代感，让品牌在快节奏的城市空间中脱颖而出，同时传递出轻松愉悦的咖啡生活体验。
[Client Partner]
10 Miles Coffee

[Year]
2025

[Industry]

Food&Drink

[Creative Director]
AJ Zhou

[Designer]
AJ Zhou, Pao Pao

[Service]

Brand Identity
Packaging

Prev

Next

© shenzhen apt value designing co.,ltd.